About Us
What We Do
UE Architects is a San Francisco-based user experience consultancy. Since 1995, we have helped companies innovate with user-centered strategy and design that innovates business and makes life easier.
We work closely with clients and their customers to realize strategies that capitalize on opportunities and translate complex issues into clear, usable products. We design intuitive, successful user experiences for mobile, web, and interactive products.
Services include product strategy and concepting, interface and interaction design, and visual design. Our design process is fast, iterative and collaborative. Our interactive prototypes enable real users to experience and influence the product during design.
The Team
Our team is completely senior, with over 10 years experience designing world-class web sites, mobile applications and products.
Our broad expertise matches a specialist for each project. The team includes interface and interaction designers, strategists, usability experts, mobile designers, brand and visual designers, and front-end developers.
Andrew Peters, Director
Since 1995, Andrew has directed user experience design and development for high-profile brands in the US and Europe. He has been an early pioneer in both web and mobile design.
Clients range from startups to global brands including Yahoo, Microsoft, MTV, Palm, Nokia, Nike, Napster, AT&T, Sprint, Ask, Pioneer, Disney and Kodak.
In Barcelona, he founded Spain’s first user experience design and consulting studio, Claro. Previously, he was Director of User Experience at eDreams, a European travel agency like Expedia. He has partnered with top design agencies in San Francisco including Method, Odopod, Mekanism, MetaDesign, Frog Design, Razorfish and AKQA.
He is active in the international user experience community and has taught MBA classes at Barcelona universities. He has a background in graphic design and marketing and a journalism degree from Columbia.
Away from the studio, he’s a travel photographer published in National Geographic and Lonely Planet.

